{"id":432,"date":"2023-07-13T21:18:34","date_gmt":"2023-07-14T01:18:34","guid":{"rendered":"https:\/\/www.sceneri.com\/?post_type=blog_post&#038;p=432"},"modified":"2024-11-12T05:40:47","modified_gmt":"2024-11-12T10:40:47","slug":"hypercasual-gaming-rinse-and-repeat","status":"publish","type":"blog_post","link":"https:\/\/www.sceneri.com\/blog_post\/hypercasual-gaming-rinse-and-repeat\/","title":{"rendered":"Hypercasual Gaming: Rinse and Repeat"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:200;\"><h3 id=\"what-are-hypercasual-games\"><strong>What are Hypercasual Games?<\/strong><\/h3>\n<p>Hypercasual games are characterized by their ease of play and broad appeal. They typically feature plain visuals, simple controls, and uncomplicated gameplay. This makes them easy to learn and pick up, even for novice gamers. Well-known examples of hypercasual games include\u00a0<a href=\"http:\/\/snake.io\/\">Snake.io<\/a>\u00a0and\u00a0Tall Man Run, which were two of the most popular games of 2022.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"768\" height=\"424\" title=\"blog-hypercasual-1\" src=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-1.png\" alt class=\"img-responsive wp-image-10532\" srcset=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-1-200x110.png 200w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-1-400x221.png 400w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-1-600x331.png 600w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-1.png 768w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:200;\"><p><em><a href=\"http:\/\/snake.io\/\">Snake.io<\/a>\u00a0and Tall Man Run<\/em><\/p>\n<p>They&#8217;re a combination of casual and mid-core games. They have the simple, easy-to-learn gameplay of casual games, but they also offer more depth and complexity. This makes them appealing to a wider range of players, from casual gamers to hardcore gamers.<\/p>\n<p>Here are some of the key features of hypercasual games:<\/p>\n<ul>\n<li><strong>Minimalistic graphics:<\/strong>\u00a0Hypercasual games typically have\u00a0simple, uncluttered visuals\u00a0with\u00a0few colors and shapes. This makes them\u00a0easy to load and play on low-powered devices.<\/li>\n<li><strong>Intuitive controls:<\/strong>\u00a0Hypercasual games have\u00a0controls that are easy to understand and use. This makes them\u00a0accessible to players of all ages and skill levels.<\/li>\n<li><strong>Straightforward gameplay:<\/strong>\u00a0Hypercasual games have\u00a0simple, easy-to-understand gameplay. This makes them\u00a0perfect for short gaming sessions.<\/li>\n<\/ul>\n<p>Almost one-third of the most downloaded games are currently hypercasual titles\u2014this amount increased by 157% as compared with that in 2018. The good news is that there is still plenty of potential for new publishers to find success in hypercasual.\u00a0It\u2019s\u00a0a genre which is played by every demographic, and the design of hypercasual means that anyone can enjoy a burst of simple gaming fun.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"768\" height=\"512\" title=\"blog-hypercasual-2\" src=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-2.png\" alt class=\"img-responsive wp-image-10531\" srcset=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-2-200x133.png 200w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-2-400x267.png 400w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-2-600x400.png 600w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-2.png 768w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:200;\"><p><em>Source:\u00a0<a href=\"https:\/\/mobilegamer.biz\/2022s-top-mobile-game-publishers-ranked-by-downloads\/#:~:text=Azur%20Games%20is%20the%20top,of%20last%20year%2C%20Worms%20Zone%20.\">Mobilegamer.biz<\/a><\/em><\/p>\n<h3 id=\"hypercasual-has-little-to-no-other-features\"><strong>Hypercasual has little to no other features<\/strong><\/h3>\n<p><strong>Simplicity<\/strong>\u00a0is important for hypercasual games because it makes them easy to pick up and play. This is essential for attracting players who are looking for a quick and easy gaming experience. However,\u00a0<strong>depth<\/strong>\u00a0is also important because it gives players a reason to keep coming back. This can be achieved by offering progression, different meta layers, and features that allow players to achieve a sense of accomplishment.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"768\" height=\"456\" title=\"blog-hypercasual-3\" src=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-3.png\" alt class=\"img-responsive wp-image-10530\" srcset=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-3-200x119.png 200w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-3-400x238.png 400w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-3-600x356.png 600w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-3.png 768w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:200;\"><p><strong>Here are some specific examples of how hypercasual games can increase retention and engagement:<\/strong><\/p>\n<ul>\n<li><strong>Progression:<\/strong>\u00a0Many hypercasual games offer a sense of progression by allowing players to level up, unlock new content, or compete against other players. This gives players a goal to work towards, which can help to keep them engaged.<\/li>\n<li><strong>Meta layers:<\/strong>\u00a0Some hypercasual games offer meta layers, such as a story mode or a crafting system. These meta layers add depth to the game and give players something to do outside of the core gameplay.<\/li>\n<li><strong>Features:<\/strong>\u00a0Hypercasual games often feature social features, such as leaderboards, chat, and guilds. These features can help to keep players engaged by allowing them to compete against each other or connect with friends.<\/li>\n<\/ul>\n<h3 id=\"but-they-tend-to-suffer-from-low-engagement-and-retention\"><strong>But they tend to suffer from low engagement and retention<\/strong><\/h3>\n<p>Hypercasual games are addictive but repetitive. It\u2019s due to simple core gameplay, and lack of any additional features or motivations. Players will ultimately lose interest over time, as they don\u2019t have a reason to come back.<\/p>\n<p>That being said, certain trends in the hypercasual industry have definitely taken more of a nosedive in 2022. For example, the endless runner genre has seen better days.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"768\" height=\"528\" title=\"blog-hypercasual-4\" src=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-4.png\" alt class=\"img-responsive wp-image-10529\" srcset=\"https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-4-200x138.png 200w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-4-400x275.png 400w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-4-600x413.png 600w, https:\/\/www.sceneri.com\/wp-content\/uploads\/2023\/07\/blog-hypercasual-4.png 768w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 768px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:200;\"><p><em>Source:\u00a0<a href=\"https:\/\/azurgames.com\/blog\/what-genres-should-hyper-casual-game-developers-pay-attention-to-at-the-end-of-2022\/\">Azure Games<\/a><\/em><\/p>\n<p>A culprit of this is due to the oversaturation of the market. This genre is the entry point for mobile game developers. They\u2019re simple and quick to make. You have a lot of people now teaching themselves to code and build games, starting with hypercasual. And you see more studios turning to hypercasual because there are more accessible deals from publishers.<\/p>\n<p>Here are some additional details about the challenges of monetizing hypercasual games:<\/p>\n<ul>\n<li><strong>The market is very competitive.<\/strong>\u00a0There are millions of hypercasual games available on the app stores, and it is becoming increasingly difficult to stand out from the crowd.<\/li>\n<li><strong>Players are less likely to watch ads.<\/strong>\u00a0Players are becoming more accustomed to ad-free experiences, and they are less likely to watch ads in hypercasual games.<\/li>\n<li><strong>In-app purchases can be difficult to sell.<\/strong>\u00a0In-app purchases are often seen as a barrier to entry, and players may be reluctant to spend money on a game that they may only play for a few minutes.<\/li>\n<\/ul>\n<p>If you&#8217;re a developer looking to create a game that will keep players engaged, hypercasual games are a great option to consider. Despite these challenges, there are still ways to be successful in monetizing hypercasual games. By being creative and innovative, developers can find ways to generate revenue and build a successful business.<\/p>\n<p>For a vast wealth of insightful tips and expert workflows, we encourage you to explore the rest of our blog or our constantly updated\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCpOoXLqOqTj1h810IHdrz6w\">YouTube channel<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":251212454,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"blog-category":[],"blog-tag":[],"class_list":["post-432","blog_post","type-blog_post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hypercasual Gaming: Rinse and Repeat - Sceneri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sceneri.com\/blog_post\/hypercasual-gaming-rinse-and-repeat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hypercasual Gaming: Rinse and Repeat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sceneri.com\/blog_post\/hypercasual-gaming-rinse-and-repeat\/\" \/>\n<meta property=\"og:site_name\" content=\"Sceneri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sceneriapp\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T10:40:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sceneriapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sceneri.com\/blog_post\/hypercasual-gaming-rinse-and-repeat\/\",\"url\":\"https:\/\/www.sceneri.com\/blog_post\/hypercasual-gaming-rinse-and-repeat\/\",\"name\":\"Hypercasual Gaming: Rinse and Repeat - 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